The condition of your home’s exterior is most important when it comes to buyer appeal.

• Touch up trim paint on doors, window frames, fascia, etc.

• If your lawn shows no signs of life, a little fertilizer and some water will do wonders for its color.
• Mow and edge the lawn frequently until the home is sold.
• Overgrown shrubbery should be cut back to show as much of the exterior as possible.
• A low-cost investment in seasonal flowers or ground cover will add a personal touch.
• Replace missing shutters, gutters, and downspouts and remove any debris.
• Inspect the roof for necessary repairs and any visible broken shingles or tiles.
• Cracks in the driveway and sidewalks can be easily repaired with ready-mix cement.
• For excessive stains, there are easy-to-use cleaning agents at your home repair store.
• Stucco water stains can be repaired using a mild bleaching agent.
• Fences should be mended and painted.
• Wash all windows inside and outside. 

HOW TO Prepare for the Photoshoot

With the majority of buyers shopping for homes online, high-resolution slide shows and video tours are a must. Here’s how to make your home shine on camera.

• Understand the camera’s perspective. The camera’s eye is different from the human eye. It magnifies clutter and poor furniture arrangement so that even a home that feels comfortable in person can look jumbled online.
• Make it spotless. Cameras also tend to magnify grime. Don’t forget floor coverings and walls; a spot on a rug might be overlooked during a regular home showing, but it could become a focal point online.
• Know what to leave. You want to avoid clutter, but try to have three items of varying heights on each surface. On an end table you can place a tall lamp (high), a small plant (medium), and a book (low).
• Snap practice pictures with your own camera. This will give you an idea of what the home will look like on camera before the photographer shows up. Examine the photos and make changes to improve each room’s appearance, such as opening blinds to let in natural light, removing magnets from the refrigerator, or taking down distracting art.
• Pare down. Removing one or two pieces of furniture from each room, even if just for the shoot, can make your space appear large on screen.
• Rearrange. Spotlight the flow of your space by creating a focal point on the furthest wall from the doorway and arranging the other pieces of furniture to make a triangle shape. The focal point may be a bed in a bedroom or a china cabinet in a dining room.
• Accessorize. Include a healthy plant in every room; the camera loves greenery. Energize bland décor by placing a bright vase on a mantle or draping an afghan over a couch.
• Keep the home in shape. Buyers who liked what they saw online expect to encounter the same home in person.